PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.
There are several key components to a successful pay-per-click campaign – keyword research, keyword grouping and organization, and ad groups creation and management. Using traditional methods, each component involves more time to fully execute than any search marketer can possibly do by hand, and yet this is how pay-per-click campaigns are primarily approached today.
By manually managing each step in the PPC process, you, the search marketer, are preventing your company from reaping the full benefits that pay-per-click campaigns can offer. Too much time and energy are being spent on iterative tasks, preventing you from finding a complete list of truly effective keywords and approaching them intelligently when it comes time to create pay per click ads. The result: wasted money, undiscovered keyword opportunities, and, ultimately, less qualified customers doing business at your site.
With a fresh approach to keyword research and PPC campaign management, pay per click company WordStream can change all that. Let’s take a look at each of these steps and how WordStream’s integrated keyword management solutions can streamline the process.
Keyword Research – Your Pay-Per-Click Campaign’s Foundation
Your keyword taxonomy is your most valuable, proprietary asset as a search marketer. How can you feel confident basing decisions on a keyword taxonomy that’s built with the unreliable estimates and general, public search data that traditional PPC tools like Google’s Keyword Tool provide?
Effective keyword research goes beyond hypothesis. It involves knowing your customer, finding out what they’re searching for, and turning those terms into strategically organized keyword groups and ad groups for your pay-per-click campaign. WordStream brings you the right keywords by using your actual site data to build your keyword list.
You no longer have to analyze data in spreadsheets and attempt to refine and grow your keyword list on a continuous basis by yourself. WordStream can help alleviate the burden of PPC management by using your site’s data to find exactly what terms apply to your site, then sorting and organizing them without your having to touch a spreadsheet again.
As a result, you can feel comfortable in knowing that you’re:
Keyword Grouping – Optimizing Your PPC Campaign For AdWords
Now that you have your growing keyword taxonomy, you have to know how to make it work for you. Keyword grouping is the key to PPC and SEO success. In this case, we’re focusing on the pay-per-click side.
With pay-per-click campaigns, keyword grouping and organization provides you with:
✓ Better conversion rates
✓ Market segmentation based on actual visitors’ motives
✓ More relevant ad text and landing pages
✓ Prioritized content creation both on the site and in your ad groups
Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small fee. When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.
A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right.
Our Pay Per Click Campaign Features
- An array of technology platform to choose from
- Domain expertise in devising business rules
- Global usability standards incorporated
- Logical; Easy and fast navigable information placement
- Quick response time in service after sales
- for fixing the production issues
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